Trade show
Étude de cas : Trade show. Rechercher de 53 000+ Dissertation Gratuites et MémoiresPar tfrancois1 • 8 Novembre 2023 • Étude de cas • 521 Mots (3 Pages) • 143 Vues
BTS NDRC 21/22
Name : tom corentin bernard emma
Organising your first
Trade show
[pic 1]
Questions to consider :
- What is the theme and what is the point of our trade show ?
- Where is the venue ? How big is it ?
- What is the layout/floor plan ?
- What does the map of the trade show look like ?
- What sponsors do we have ?
- Who are the vendors ?
- What is our budget ?
- How are we going to make money ?
- What marketing materials do you have ?
- What types of entertainments are planned ?
- Who is catering at the event ? What is the menu/food option ?
[pic 2]The theme/point of our Trade Show |
The theme is about the cats |
[pic 3]Where is the venue ? What is it like ? |
This year, The location is at Strasbourg because this is the city of the cat, we’got a place in the campaign, is in a big warehouse with more than 120 stands about the world of the cats. |
What is the layout/floorplan ? [pic 4] |
13200 m², 120 stands, 80 000 visiteurs max ,free parking for exhibitors or visistor is 2 € Opening hours The show 10.10 to 18.00 both days. Tickets adult : 10€ Children 6-12 years old 5€ Children under 6years old : free Market sector |
Map of the trade show [pic 5] |
[pic 6] |
[pic 7] Spa, mulhouse zoo, France bleu alsace, bfm alsace, UCDAVIS veterinary medecine |
List and description of vendors [pic 8] There is some vendors of
|
Details of the budget [pic 9] |
For 2 days 30.000€ for the rent of location of the warehouse and 15.000€ for the caution 25.000€ to add decoration And the salary for 4 peoples = ) us |
How do we make a profit ? [pic 10] |
We make profit with :
|
Marketing material [pic 11] |
We spread the information troughout the region using a presentation video that broadcast videos from last year’s show. D-day, the same video is diffuse on some TV. There is mischievous, visit card, etc in each stand. There is an app to got more informations about the fair trad. |
Entertainment [pic 12] |
|
Catering [pic 13] |
Snacks Sandwichs Coffee Cat bar |
Notes :
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