Presentation steps (china)

PRESENTATION STEPS (CHINA)

1. WHY ARE WE GOING TO EXPORT? AND  INTRODUCTION OF OUR COMPANY

INTRODUCTION OF OUR COMPANY

First reason for export: Making a profit!!!! (obviously)

REACTIVE REASONS

• Small home market (so: expand our market)
• Externals news: Easing in the shipping container market. Prices are falling and returning to pre-pandemic values (so, good opportunity to go export) https://fr.benzinga.com/2022/08/03/les-frais-de-port-mondiaux-baissent-quelle-sera-lissue-pour-les-compagnies-maritimes/ 

• New opportunities in foreign markets

• So, for CHINA:
• https://www.oecd.org/economy/china-economic-snapshot/

• 1. INTRODUCE THE COUNTRY (ECONOMICS facts) (reviser montants PIB 2021/2022 etc)

GDP:1,643 billion USD

GDP per capita: 43 241,62 USD

Population: over  million

Language: Mandarin Chinese (90%) and other dialects (canton,etc..)

Currency: Renminbin (YUAN)

En estas tres décadas, China ha multiplicado su PIB por 36 (MOST EMERGING COUNTRY)

1. EXPORTING LICENSES/ METHODS OF PAYMENT APPLIED

transport commissioner

1. Our method of payment: Letter of credit

WHY?

• Most common means of payment. But long and complex process

1. Importer applies for a letter of credit at the bank.
2. Importer’s bank presents LC to the exporter's bank.
3. The Exporter's bank presents LC to the exporter. Exporters arrange shipment.
4. Exporter receives docs from the shipping company.

5.  Exporter presents docs to the bank.

6.  Bank checks docs.

7.  Exporter’s bank pays the exporter and sends docs to the importer's bank

https://fr.sino-shipping.com/dedouanement-transport-chine/

https://www.export2asia.com/blog/exporting-wine-to-china/

TAX D’EXPORT? (tax sur le produit/alcool)

http://gss.mof.gov.cn/gzdt/zhengcefabu/202112/t20211215_3775137.htm

https://www.ptl-group.com/guides/chinas-export-fees-and-refunds/

https://www.larvf.com/,vins-taxes-le-conflit-degenere-entre-la-chine-et-la-france,13181,4300524.asp

https://www.tradesolutions.bnpparibas.com/fr/importer-exporter/chine/la-distribution-de-vins

Eléments constitutifs du prix

Il existe un accord commercial entre la Chine et la France qui permet de bénéficier d'un tarif douanier préférentiel sur justification de l'origine de la marchandise.

Les vins importés sur le territoire chinois sont soumis à des taxes appliquées sur la valeur CIF des marchandises :

- droits de douanes : 14% sur CIF (20% sur CIF pour les vins en vrac)

- taxe à la consommation : 10% sur la valeur CIF et les droits de douanes

- la TVA est en 2020 de 13% sur la valeur CIF, les droits de douanes et la taxe à la consommation. Ce taux aura été réduit de 1% et en conséquence le total des droits et taxes sur le vin est aujourd'hui de 48,2%.

Pour plus d'information, consulter ce lien, ainsi que ce guide.

Eléments constitutifs du prix de vente d'un vin français

Suite à l'adhésion de la Chine à l'Organisation Mondiale du Commerce (OMC), les droits de douane appliqués aux vins, en particulier les vins en bouteille, ont baissé de plus de 50 points en quatre ans. En Chine, les droits de douane pour le vin sont les suivants :

- 2204.10.00 et 2204.21.00 : 14% ;

- 2204.29.00 : 20% ;

- 2204.30.00 : 30%.

https://www.tradesolutions.bnpparibas.com/fr/importer-exporter/chine/la-distribution-de-vins

[pic 1]

8.  Importer goes through customs with docs and gets goods.

https://www.economie.gouv.fr/cedef/reglementation-export-vin

https://www.douane.gouv.fr/sites/default/files/uploads/files/2019-04/la-vente-de-vin-a-l-etranger-les-fondamentaux-dossier-11-fiches.pdf?v=1666363487

1. Export licenses (show image) (export registration certificate: ex: to register our company in the chamber of commerce of Aquitaine) distributeur
2. China’s proforma invoice and export registration certificate
3. REQUIRED DOCUMENTS :
4. https://fr.sino-shipping.com/regulation-chine-import-export/ COMMENT EXPORTER EN CHINE
5. https://www.douane.gouv.fr/demarche/exporter-du-vin-et-des-produits-viti-vinicoles
6. EXPORT VIN
7. https://www.douane.gouv.fr/professionnels/commerce-international/import-export
8. PROCÈS DEDOUANNEMENT
9. https://www.douane.gouv.fr/professionnels/commerce-international/import-export/vous-preparez-votre-dedouanement
11. https://www.douane.gouv.fr/demarche/sassurer-de-la-sortie-effective-des-marchandises-du-territoire-douanier-de-lunion-une
12. TVA
13. https://www.douane.gouv.fr/fiche/tva-lexportation
14. https://www.douane.gouv.fr/actualites/simplification-administrative-pour-les-professionnels-du-vin
16. https://fr.sino-shipping.com/ccc-certification-obligatoire-chine/

17.  procédure de certification CCC

https://fr.sino-shipping.com/cout-certification-ccc-chine-guide/

- Origin certificate

- Sanitary Certificate

- List of ingredients

- Bottling certificate

- Commercial invoice

- Bill of lading

https://www.asiaction.com/product-inspection-quality-control-in-china/

To avoid non-conformity of the products to your requirements and to avoid scams 👇

Quality control consists in inspecting the goods at any time during the production process to ensure their conformity before the order is shipped.

For products from countries such as China, we recommend conducting a quality control before the departure of the products. Once the goods arrive at their destination, it is too late to correct quality problems.

Control the quality of your products:

◾ Before the production started,

◾ At the start of the production,

◾ During the production,

◾ At the end of the production,

◾ Before the container loading,

◾ During the container loading.

Risks without inspection:

◾ Scam: the products are entirely different

◾ Non-compliance with color, material, dimension, features, etc.

◾ Dangerousness of the product like sharp edge, nail, electrical leak, etc.

          e. Explain from which French port the merchandising will be shipped and to which Chinese port it will arrive and decide INCOTERM. Show image of the trajectory.

http://bosscontinental.com/en/how-to-export-wine-to-china/

https://maisons-champagne.com/fr/encyclopedies/histoire-du-champagne/deuxieme-partie-connaissance-du-champagne/chapitre-12-le-commerce-du-champagne/article/les-transports

RISKS:

https://www.thedrinksbusiness.com/2021/11/five-ways-the-pandemic-has-affected-champagne/

https://www.datamintelligence.com/research-report/champagne-market

1. CULTURAL CONTEXT

1. Strategies: modern aspect
2. Adapt the product to the Chinese culture but preserve the occidental touch.
3. Introduce the product in a PREMIUM/ LUXE CATHEGORY
4. Talk about the risk and the instability of the market since the pandemic (point faible)

1. WHAT IS OUR FIRST STRATEGY?

1. Product will be introduced in the Chinese New Year in 2023 (colors and meanings in Chinese culture.): https://chinesenewyear.net/drinks/

http://prowine-shanghai.com/pdf/ProWine_Shanghai_2021_PostShowReport_EN_Web.pdf

• prowine Shanghai trade fair for exposing wines

EXPAND YOUR NETWORK IN MAINLAND CHINA

In Shanghai, ProWine is setting new standards as the most important wine and spirits trade fair in Mainland China. Meanwhile the event turned out to be the most influential wine industry platform of the region.