The role of the governance
Mémoire : The role of the governance. Rechercher de 53 000+ Dissertation Gratuites et MémoiresPar louloushka12 • 8 Janvier 2018 • Mémoire • 24 721 Mots (99 Pages) • 1 057 Vues
Arts, Sciences and Technology
University in Lebanon
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The Role of Governance on Organizational Development: Case of North Lebanon Private Universities
Thesis for the Masters in Business Administration of Marketing and Advertising
Prepared by:
Moatassem Halimi
Supervised by:
Mr. Jean Elia
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ACKNOWLEDGEMENTS
This report would not have been possible without the support of many people.
The authors’ first wish is to express my sincere gratitude to the project supervisor, Mr.Jean Elia, for his advice and support.
Special appreciations offered to the coordinator of our department Dr. Fouad Ghazzaoui, I can’t say thank you enough for your tremendous support and help.
I am highly indebted to our instructors, special thanks to Dr. Ali Hamdoun and Dr. Abir Fawwal for their guidance and encouragement in completing this project.
And last but not least, I wish to express my gratitude to my beloved family and friends, thank you Miss. Farah Halimi and Miss. Latifa Safi for your blessings, your help, support and your wishes for the successful accomplishment of this project.
ABSTRACT
During the last years, the higher education system in Lebanon has become an object of massive topic either for students or regarding curriculums and lessons.
This paper has posed new challenges to this sector of education system. It is firstly to introduce external regulation mechanisms, secondly to develop new forms of self-education.
Nevertheless Lebanese universities which are considered pioneers in the establishment of a standardized quality system, North Lebanese universities will also enable it to implement this system of education in order to promote a climate of understanding for students between them and with their superiors and their institutions as the civic and democratic spirit in campus life.
In first step, this research will simply light on explaining the directions, the methods and the elements influencing the business development in the literature review.
In second step, the study will explain our case study concerning North universities in order to develop a certain concept to improve the quality of education and to satisfy the students.
Then based on the results it will wonder why the university could not reach to prevent the registered problem? What are the steps to resolve these issues?
This research will be conducted using the real mixed method, both qualitative and quantitative approaches. Moreover, the instrumentations used for data collection, will vary between questionnaire used to collect primary, quantitative data and interviews will be conducted to gather primary, qualitative data. Quantitative data will be analyzed using excel (descriptive statistics) and qualitative data will be analyzed using data triangulation, in order to compare the results of the interviews and to facilitate the analysis of findings.
The fierce growth in private educational Lebanese system is changing by many governance. Some of students claims that the educational system must be developed in a way to facilitate students life by doing E-learning system, they think that the governance must cast off some traditional manner and add some complement to the traditional learning to proceed to the world of digital and some think that the governance should not interact and leave it as it is.
Key Words: Business development, diversification, North universities, students, satisfaction
TABLES OF CONTENTS
ACKNOWLEDGEMENTS I
ABSTRACT II
TABLES OF CONTENTS III
LIST OF FIGURES VI
TABLE OF TABLES VII
Chapter 1 1
INTRODUCTION 1
1.1. General Background about the Topic 1
2.2. Choice and Interest of the Subject 3
2.3. Problem Statement 3
2.4. Research Questions 3
2.5. Research Objective 4
2.6. Research Methodology 4
2.7. Significance of the Research 5
2.8. Brief Overview of all the Chapters 5
Chapter 2 6
LITERATURE REVIEW 6
2.1 Introduction 6
2.2 Directions for Business Development 6
2.2.1 Product-market Growth Strategies 8
2.2.2 Types of Business Development Strategies 9
2.2.3 Business Development Directions Available to Organizations 11
2.3 Methods of Business Development 14
2.3.1 Internal Development 14
2.3.2 Acquisitions and Mergers 15
2.3.3 Joint Developments 17
2.3.4 Business Development Methods Available to Organizations 22
2.4 SWOT Analysis 24
2.5 Elements Influencing the Business Development Decisions 25
Chapter 3 37
RESEARCH METHODOLOGY 37
3.1 Introduction 37
3.2 Research Objectives and Questions 37
3.2.1 Research Objectives 37
3.2.2 Research Questions 38
3.3 Research Design 39
3.3.1 Approach 39
3.3.2 The Techniques 40
Chapter 4 47
4.1 Introduction 47
4.2 Case Study of North Lebanon Universities 47
4.2.1 Overview of North Private Lebanese Universities 47
4.2.2 History of North Lebanese Universities (Comparison Between Different North Lebanese Universities) 48
4.2.3 Business Development Directions and Methods Used by North Lebanese Universities 51
4.3 Presentation of Quantitative Data 56
4.3.1 Results of the Survey 63
4.3. Discussions of the Findings 76
4.4. Conclusion 77
Chapter 5 78
CONCLUSIONS, RECOMMENDATIONS AND LIMITATIONS 78
5.1 Introduction 78
5.2 Conclusions 78
5.3 Future Researchers 79
5.4 Limitations 79
CONCLUSION AND PERSPECTIVES 88
LIST OF REFERENCES 89
APPENDIX A 92
Checklist for the University Administrators 92
APPENDIX B 93
Questionnaire for Students 93
LIST OF FIGURES
Figure 1: Elements of Strategic Management 2
Figure 2: Product Market Growth Matrix 7
Figure 3: Business Development Directions 13
Figure 4: Methods of Business Development 23
Figure 5: Elements Influence the Business Development Decisions 35
Figure 6: Saunders and Onion Research 37
Figure 8: Name of the University 62
Figure 9: Effectiveness of Teaching Courses 63
Figure 10: Effectiveness in Other University Courses 63
Figure 11: Equipment for the Educational Needs 64
Figure 12: Satisfaction Level about the Quality of Teacher 64
Figure 13: Evaluation System Facility in the University 65
Figure 14: Action of Authority in Basis of the Evaluation 65
Figure 15: University Expense 66
Figure 16: Concerning the high level education 66
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