Epreuve orale anglais CNED BTS COM

PARTIE 1 :

1. Présentation 1MIN

My name is Fanny Virecoulon. I am a 22 years old French woman and I live in Mérignac in the South West of France.

I am currently enrolled in a BTS Communication via the CNED, but I was formely a student in International Trade. I didn’t graduate because I realized this course wasn’t the right one for me and I figured I should find something that would suit me best.

I obtained my GDA in 2016 and in 2018 and 2019 I was enrolled in a language institute in South Korea where I learned Korean for a year and obtained a diploma stating my level was equal to Intermediate.

In 2017, I got the chance to execute an internship in Seoul, South Korea. I got the opportunity to get an intern position in a fashion design startup where I learned a bit more about different marketing strategies, customer care and prospection.

I speak a total of three languages including French which is my mother tongue, English on a fluent level and Korean on an intermediate level. I also speak some spanish but not well enough for me to boast about it. I enjoy doing videos and photography editing as part of my hobbies and I guess I could say I am pretty good at using softwares such as Vegas Pro, Adobe or even Photoshop.

1. Compte rendu 2 :30MIN

The document studied derives from a Forbes’s article from 2018. It is about the slow death of celebrity influencer marketing and the growth and overall evolution of what we could call : Real People influencers (such as employees, customers).

Here, we look into the problematic of how businesses could and should use influencers marketing at its best, to keep up with the times.

Businesses’s biggest problem nowadays being advertising, this document educates us on how to figure out who is a true efficient influencer and how to use customers and employes as a way of advertising.

First, we will look into how Celebrity Influencer marketing is losing of its power. Then, we will talk about the positive effects Real People influencers bring to businesses’s and why we should focus on this type of influencer marketing.

Celebrity influencers are consequently losing of their power for simple reasons : their lack of honesty, and engagement in the brand they’re advertising for. It is not news to the public that celebrities, for the most part, only advertize a brand publicly because it is a paid partnership. The advertisment they submit to their audience are often sloppy. We can evaluate how dangerous Celebrity influencer marketing is, the whole brand awarness could be defined by the celebrity’s behavior during the promotion, and after. Once a celebrity gets associated with a product, the brand awarness is forever impacted by that celebrity.

In conclusion, it is more than clear that Real People influencer marketing is the key to a more efficient and honest way of advertizing a brand. Customers and employees are best fitted to show off and advertize a brand as they are the direct consumers of the said products. They are appealing to not only small owned businesses but also bigger businesses with much bigger influence. With their honesty they can not only consequently increase sales and brand awarness but also help businesses saves advertizing cost.

PARTIE 2 :

1. Can you explain the title of the article ? 1MIN

The title of the article can be explained in a pretty easy way, in the current times, businesses are slowly but steadily evolving towards Real People influencers marketing in order to hand out a more honest, authentic and mostly more diverse opinion and reviews of the products. Celebrity influencer having proved in the past their lack of involvment towards the brands they’re advertizing for, it led businesses tend to turn towards Real people influencers more. Thanks to this strategy, Businesses witnessed their sales, brand advocacy and awarness increase consequently.

1. What are the advantages of influencer marketing ? 1 :30MIN

Influencer marketing is less expensive to the brand because, first of, unlike with celebrity influencers, they do not pay a certain amount of money for an expensive exclusive contract with the celebrity. The pay influencers with a commission payment depending on the said influencer’s success. This is a good strategy in order to save costs for the business and a good way to reward the influencers who successfully managed to promote the brand. Furthermore, with influencers marketing, there is this security towards the brand awarness. In fact, there were many cases were celebrity influencers tarnished brands’s names with their dishonnest and sloppy promotion, and sometimes arguably questionnable overall behavior.