Marketing et distribution

Marketing et distribution (Anglais)

Vocabularies:[pic 1]

A customer = a person who buys something

A shop assistant = a person who work in a shop 

Money = a piece of paper that tells you how much you have to pay

The bill = a piece of paper that is proof of payment

Change = money returned if you pay too much

A receipt = the piece of paper that tells you how much you have to pay[pic 2]

Can I help you?

I’m looking for

What would you like?

I’d like some…please

What size do you take?

Try it on

Anything to drink?

It fits me

It looks good

It sounds good

Will that be all?

Anything else?

I’ll take it

I’ll have… please.

That’s all thank you.

How much is it?

Here you are.

Here’s your bill.

Here’s your change.

Keep the receipt.

        [pic 3]

The main color is red which symbolizes love, passion
The packaging look like a handbag representing femineity
The writing on the drawings is sophisticated
On the right, the fair-trade logo highlights respect consumer
and producers (coffee, tea, beans, fruits, cotton, silk)
and sustainability. (topical issues)
The target is couple people who pay attention to someone.

[pic 4]

An orange juice brick
The packaging is extremely informative since it focuses the
on carbon foot print (it is an ecofriendly item)
on the freshness [pic 5]

The carbon footprint = It make the customers aware of the
importance of the protection of the environment

The people targeted here are people who love
realty product (organic) and who take care of the environment

Actually, here this product must be quite expensive because of
the freshness and the transport cost.

[pic 6]

The packaging represents a high-quality product “exclusive formula”
The experience, the renown of the company is put forward 30 years.
It looks old fashioned with light colors.
It is targeted to middle aged people, households.
Who are fond of cooking.

                                                        The main color is red (visibility + one of the most favorite color of children) with a lot of colorful details.
In the middle of the cereals we can see color
marshmallows symbolizing candies
that children love. The Leprechaun
on the box will catch the eyes of children since they
like such lovely or friendly characters.
The toy inside will make the product irresistible since children
will be able to collect the squad.
[pic 7]

As a conclusion we can admit the last packaging is really teasing because it is focused on fun.

Exercises
[pic 8]

Run a shop = diriger le magasin
Deal with complaints = litige
Shopwalker = chef de rayon
Purchase = acheter
Is responsible for / In charge of

1. A store manager
2. Shopwalker
3. Buyer
4. Merchandiser
5. Shop assistant

Copycats = How to fool the customers?
At first sight = a copycat has the same shape, the same layout, the same color, the same cap; the box looks alike, the same details (moustache, Mexican toy)
Withing the details you discover that the brand name is far less well known than the geniuses one.
This is fake!
What is striking is that you can barely distinguish the fake one from the genuine one.
Some of them can be amazing, awesome, here as others are nor respected.