Etude de cas marketing en anglais

MARKETING MIX REPORT

SUMMARY

1. PRODUCT

Product descriptions

Features

Design

Packaging

Branding

1. PRICE

Pricing methods

Break-even chart

1. PROMOTION

To promote our products

1. PLACE

Channel of distribution

Retailer

Marketing Mix Report

➢ PRODUCT :

Our product is the majyc case. It's a charging laptop case. It was imagine and created in order to avoid charger link when you bring your laptop somewhere. This product allows people to have autonomy with their charging laptop case. The product offer both security and mobility when you transport your laptop uncharged.

Features : We decided to create 3 models (basic, premium and prestige) to adapt to the consumer’s profile.

First model : The “Basic” : give to the user, a unique charging cycle.

Second model : The “Prenium” offer2 charging cycles.

Third model : The “Prestige” allow 3 charging cycles to the consumer, and a fast recharge.

Every model, will be supply with universal connector to be adapt to the laptop.

Product design : This case is made of fabrics (for the visual) and electronic components for the battery system. Every batteries and electronic pieces came from South Korea and the fabric is provided by our supplier based in Roubaix, France. The assembly of all materials is made in our factory in Paris.

Our product is rectangular-shaped. Every charging laptop cases are tailor-made depending on the client computer size. The product is available in 3 colours such as : black, white and red. The customer has the possibility to customise his own laptop (other color, writing, embroidery, picture or logo insert on the case). Every laptop cases is made of synthetic. Once again the customer can customise by choosing leather, velvet or wool. (All customisation will lead to a longer delay of production and a higher price.)

Packaging : The Majyc case is package in a black and white suitcase opened made of corrugated cardboard. One side of this suitcase is open to see the product. The open side is protected by a blister. This will allow the client to carry his new purchase, without any plastic bag.

Branding : Our brand “MAJY” is an electronic devices brand. We create a rectangular logo to remind the computer shape. 

➢ PRICE :

Pricing methods : We have choosen three differents type of products, so we have different pricing depending on the client profil.

- The first one is a basical charging laptop case with a competitive pricing because we want to sell the product to students or workers.

- The second one is a premium pricing because you can customize the charging laptop case and the battery has a better quality.

- The third one is a cost plus pricing because you can also customize the laptop case with all the options you want and you can charge your laptop three times.

Break-even chart : The cost price of the charging laptop case is 30 dollars. We want to sell the first model at 80 dollars, the second one at 100 dollars and the third one at 150 dollars. In conclusion, the profit for these products is minimum 50 dollars to 120 dollars.