Marketing Plan

                                          Marketing Plan[pic 1][pic 2]

                                 Global Parrot

Slogan: We help you talk to the world

Company: X-GEN  Mission Statement: To make life easier with new technology devices

Target market: 

-Travellers

-People who do international business

-Immigration processes

-Travelling agency (Push strategy)

Compare it to competitors:

-  Our translators know up to 20 times more words and expressions than our competitors.

- The duration of the battery is 10 times longer than the casual translators from other   companies.

-  Our translators are indestructible compare to our competitors products.

Product description:

-Indestructible

-Small and very compact so you are able to bring it everywhere in your pocket.

-Translates the 1000 most spoken languages on earth. Version with 100 languages.

-It translates every sentence from one language to another

-The pronunciation is adapted according to the language

-We use reusable metal ( 20% of the translators is made with parts of recycle cans). 

-Waterproof

Price:

-Around 1000 languages version 599$        100 languages version 379$

                                                             Price

Competition prices are about 300$ to 600$ so we can say we are using the status quo pricing method because we are exactly in this price range. However we are offering so much more value. Most of our competitors offer 30 to 50 languages on their translator device and we are offering up to a 1000. Plus, for some very popular languages we also have integrated accent recognition which can understand and repeat different versions of a specific language. We really want to stand out of the concurrence at our entrance in the market so we have to offer more than our competitors. We also want to create a long-term client base that is pleased by our products so we will also be offering a one year warranty for any electronic issue. If we succeed to offer the best service we can, our clients will refer us to people they know and this is one of the best promotion we can hope for because it’s publicity that customers tend to believe.

Distribution

We proceed with two different manner to distribute our products to the customers. We proceed with the pull strategy to attract the travellers, the people who do international business and the immigrants. The goal of the pull strategy is to attract the customers by doing publicity. We want them to go ask for our product to one of our retailers. Basically, the goal of this strategy is to attract the customers to go buy our product to one of our retailers instead of the products from one of our competitor. The second strategy that we proceed with for the distribution of our products is the push strategy. We only use this strategy for the traveller agencies. We want to sell our product to the traveller agencies for them to propose it to their customers when they are going to come and see them for a future tip. The goal of this strategy is to have the traveller agencies propose our products to their customers instead of products from one of our competitor. We want to convince the traveller agencies that they should sell our products instead of other ones.

Development of the product

Development was complex for this product. The 40 to 50 most spoken languages were fairly easy to integrate to our product because we use the language data shared by some other companies. For every other language it was very complex. We had to use many videos, conversations and interactions on the Internet to get every word and expressions for the languages we wanted to offer. This resulted in thousands of hours of research even if they were done by software. We also had to produce the global parrot so it could understand different accents for a specific language. We couldn’t do it for every of the 1000 languages we offer, but for example, our English translator can understand and repeat 5 different accents that are spoken throughout the world (British, American, Irish, Australian and French).

 Target market

Our target market is all travellers who want to communicate with others while travelling even if they don’t know all the languages. Also, we target people that do international business. Companies are going more and more internationally to make more profits so they must speak with customers and retailers who speak different languages. Our target market is also all immigrants who arrive in a new country with a new language. Finally, we also target travel agencies so they will be able to push our product to people who want to buy a trip.