Kiko, rapport de stage

Présentation orale du stage de vente en anglais

As part of my studies, I had to do an internship for two weeks in the field of sales.

I was asked to experience the world of work and more particularly the field of sales in customer retail.  The aim of this internship was to have our first professional experience.

We had to be at the heart of the business of a company and to have direct contact with customers on daily basis.

Subsequently, I chose to do my internship with KIKO MILANO, an Italian makeup company located in the very well-known mall of Vélizy2.

KIKO MILANO is a makeup firm created in Italy in 1977 by Antonio Percassi. KIKO MILANO is one of the important companies of the makeup industry, which has many shops in Europe and in the United States.

In this shop, opened directly on the mall (no doors), I was a sales clerk along with 9 other sales people and a shop manager who was also the person supervising me.

I was in charge of the layout and display of the makeup such as mascara, eye liner, lipstick, foundation cream, skin powder, blush and nail polish. My job was to help the customers find the products they were looking for, help them chose the right colors and sometimes even applying makeup on the face of the clients.

The other sales clerks were given a particular section of the shop where they were in charge of the display. Every morning the products were delivered at 7AM. Then I helped them bring the stocks from the storage room to the display area in order to restock the shelves on each side of the store. I also cleaned the presentation areas where the clients had used the products and left dirty cottons with products on them. In the middle of the store were 3 table to lay out the new collection and the promotional products.

As an intern, I was not made aware of the relationship between the store and the headquarter. My shop manager was often on the phone with the regional manager with whom she had a very good relationship and with the other shops in order to provide unavailable products for clients. She also was in contact with the head office in France but not with the headquarter in Italy. During my internship I was surprised to meet the founder of the company who came to visit our store and who congratulated us on the tidiness and cleanness of our shop.

In my opinion the most interesting part of my job was customer relationship. I had a good understanding of the products I was to sell since I have been using KIKO makeup for the last 5 years. The store manager gave me a crash course on how to better sell the products and how to increase the average basket per client. She taught me how to welcome clients with warmth, to give them compliments or hand them a basket to establish a relationship, to push them to buy more products stocked near the check-out counter and how to make their KIKO experience amazing.